Hyundai prioritizes quality, image
IndustryJan 11, 2011
Top Korean carmaker confident of raising U.S. market share to 5 percentHyundai Motor Co. will focus on boosting quality and brand image as it steps up its challenge for global automobile leadership, vice chairman Chung Eui-sun said Monday. “Hyundai’s biggest challenge is to secure competitiveness in terms of quality in order to improve the brand image,” Chung said at the North American Internation