Rising ‘lunchflation’ drives Korean workers to look for cheaper options
RetailJun 17, 2022
For Kim Sang-ji, a 28-year-old white-collar employee working at a trading company in Seoul, healthy lunch meals had been her usual choice -- until recently. Now, she heads to a convenience store nearby. When picking up a 5,000 won ($3.80) lunchbox or a 2,000 won gimbap roll, she feels unsatisfied. But when thinking about the cost of eating out these days -- particularly in the business district of Gwanghwamun, where her office is located -- plus the extra cost of coffee, she has decided to go o