From BTS to Blackpink, card issuers collaborate with K-pop stars to lure MZ generation
MoneyJul 19, 2021
South Korean credit card issuers are rolling out credit cards themed after K-pop stars or animation characters, specifically targeting millennials and Generation Z as they emerge as the new main sources of revenue. BC Card said Monday that it has partnered up with K-pop girl group Blackpink for a new credit card. It is the first credit card issued in collaboration with K-pop idols, they said. According to the company, the credit card is to come in various designs featuring 10 images of Blackp