[70th Anniversary] Korea Herald must build on legacy to motivate Korean brand
70th anniversaryAug 13, 2023
The timing of the 2015 MERS outbreak in Korea couldn't have been worse for Dior. The French fashion house had chosen that year to open its first flagship store -- the biggest in Asia at the time -- and launching its first Esprit Dior exhibition series in Seoul. At the helm of the project was Lee Jong-kyu, then Dior Couture Korea's general manager and now Etro Korea's chief, who recalls it was in parts thanks to The Korea Herald that he was able to push through with the exhibition.