[Herald Interview] K-pop at forefront of changing music consumption: Hello82 founder
K-popApr 10, 2024
K-pop is leading a new generation of music consumers for whom social media platforms, such as TikTok and YouTube, have become the leading outlets for experiencing music, says Choi Jae-yoon, the founder and CEO of Hello82, a Los Angeles-based K-pop record label and distributor established in 2018. “K-pop artists are like social influencers with a fan community. That fan community consumes content related to the artist available online and shares such content. They are the main target consum