[Feature] Retailers go for self-produced shows, dramas as promotional outlet
IndustryJul 28, 2021
Once, getting a 60-second spot on prime-time TV was seen as the key to success for retailers. Now in the era of social media, companies don’t need TV for exposure. They can even create 10-minute videos and drama series and air them on YouTube and other platforms. At the forefront of this new trend is CU, a leading convenience store chain here. Its self-produced entertainment show, “CUperman” has garnered an accumulated 2 million views via its YouTube channel, Facebook an