In coronavirus pandemic, ‘lipstick effect’ gives way to ‘eyeliner effect’
RetailApr 14, 2020
Ever heard of the lipstick effect? Some say lipstick acts as the barometer of an economy -- lipstick sales go up when consumer sentiment weakens during economic recessions as people tend to treat themselves with lower-cost indulgences. When the US economy slumped in 2001 after the Sept. 11 attacks, lipstick sales increased by about 11 percent in the second half of the year compared to the first half. This led Estee Lauder Chairman Leonard Lauder to coin the term “lipstick index.” &