Kia treads into familiar, yet tough territory of female-specific cars
TransportJan 15, 2017
Kia Motors is set to launch its latest Smart Compact All New Morning lineup Tuesday, including a special model geared toward women -- a strategy that other automakers have tried in the past, and mostly failed. Along with a sleek new design and smart technology upgrades, the new third generation line of its Morning compact car series will feature a brand new option -- the “Lady Edition.” Targeted at Kia’s growing number of female consumers, the new Lady version is looking to unveil a vehicle t