Hyundai Motor’s decadeslong support for Korean archery shines in gold at Olympics
CompaniesJul 29, 2024
South Korea's female archers continued to rewrite history as they won the Olympic gold medal in the women's archery team event in Paris on Sunday, extending the winning streak to a 10th consecutive title. Behind the archery team’s efforts, there was Hyundai Motor Group’s unwavering support that began in 1985. The auto conglomerate’s 40-year-long sponsorship of the Korea Archery Association marks the longest for a single sports association here. Hyundai Motor Group beg