[KH Explains] What does Apple's dead car project mean for Samsung, Hyundai?
IndustryFeb 29, 2024
Earlier this week, Apple announced that it will ditch its decade-long car project, saying more resources will be poured into artificial intelligence in the future. An Apple-made car had long been a buzzword across industries. Carmakers had braced for a direct threat, while tech rivals had started working on their own car projects. But Tuesday’s surprise announcement was a reality check moment not just for the iPhone maker but also for the whole tech industry: Making a car proved too diffic