Hyundai Motor Company on Thursday launched the newest edition of its Sonata at the 2023 Seoul Mobility Show held at Kintex in Gyeonggi Province. The latest version of the midsize sedan is named “Sonata The Edge.” As the long-time popular model of the carmaker, the eighth-generation model has undergone almost a full face-lift with its design and technology updates. The automaker said it will begin taking pre-orders for the new Sonata on April 20. The new Sonata, which will go on sale

Mercedes-Benz Korea on Thursday reemphasized the German carmaker’s firm commitment to bolstering its lineup of luxury and electric vehicles in the Korean market. “Mercedes-Benz stayed true to the promise that we would ‘Lead in Electric,’ which it promised here in 2021, by completing the EQ lineup in all segments, without compromising its brand promise of ‘building the world’s most desirable cars,’” Thomas Klein, CEO of Mercedes-Benz Korea, said dur

Kia on Thursday unveiled its first all-electric large sports utility vehicle, the Kia EV9, at the 2023 Seoul Mobility Show at Kintex in Gyeonggi Province. The Kia EV9 is the South Korean automaker’s second all-electric vehicle equipped with the company’s self-developed EV platform named Electric Global Modular Platform, or E-GMP after the launch of the EV6 in 2021. “As Korea’s first large SUV EV model that has been equipped with innovative technology and spaciousness, the

South Korea needs to join the “inner club of global space powerhouses” by developing unmatched space technology and becoming an attractive partner within the club, according to the first vice minister of the Ministry of Science and ICT. “There are areas where we need to stand on our own in terms of technology. But we can’t do everything by ourselves. For instance, we can’t do space exploration alone,” said First Vice Minister Oh Tae-seog in a recent interview

South Korean livestreaming platform AfreecaTV is attracting fans of the globally popular esports game League of Legends by providing various ways to connect with their favorite players and teams. LoL boasts over 150 million monthly active players worldwide. AfreecaTV has signed a contract with the organizers of League of Legends Champions Korea to broadcast its games. The LCK Spring regular season began in January this year and will continue through April. According to AfreecaTV, the livestreami

ULSAN -- Spring has arrived early in Ulsan as cherry blossoms were in already full bloom along the streets of the southeast port city on Wednesday, about two weeks before the forecasted blossoming dates. In a similar trend, Hyundai Heavy Industries, the world’s top shipbuilder under South Korean conglomerate HD Hyundai, is enjoying the industry’s much-awaited revival as the company looks to widen its lead over global competitors on its large number of backlog orders. The engine depar

LG Energy Solution will invest 7.2 trillion won ($5.6 billion) to build two battery plants in the US to solidify its leadership in the battery value chain in North America, the South Korean battery maker announced Friday. The battery plants will break ground in Queen Creek, Arizona, this year. The company is spending 4.2 trillion won on the first plant to produce cylindrical batteries, which will be supplied to US electric vehicle makers. The company said it will be the first Korean battery make

Government officials and business leaders from South Korea and Indonesia on Friday underscored combined efforts to expand the electric vehicle ecosystem in the Southeast Asian country at a business forum marking the 50th anniversary of bilateral ties. “The collaboration is very important because you (Korea) have very good technology on the lithium battery. By 2027, we are hopefully going to be the largest lithium battery producer globally,” said Luhut Binsar Pandjaitan, coordinating

Rolls-Royce Motor Cars will present the Spectre -- the British high-end carmaker’s first and much-anticipated electric vehicle -- in Korea in June for the first time in Asia, according to CEO Torsten Muller-Otvos. “Korea is one of the fastest-growing markets for us worldwide. We decided that Spectre will be first shown here in Korea for Asia,” said Muller-Otvos in an interview with the Korea Automobile Journalists Association in Seoul on Wednesday. According to the Korea Automo

Hyundai Motor Company has bolstered its global expertise by adding global chief operating officer Jose Munoz to the board of directors, the automaker said Thursday. The proposal to add Munoz to the board was approved at the 55th general shareholders’ meeting held at the company’s headquarters in southern Seoul earlier in the day. Munoz, who has 30 years of experience in the global auto industry, joined the Korean company in May 2019. He has played an integral role in securing Hyundai

Innospace, a South Korean startup specializing in developing hybrid space rockets, on Tuesday announced that the previous day's launch of the Hanbit-TLV had been successful, opening up a new era for the country’s private space sector. The Hanbit-TLV, which was launched from the Alcantara Space Center in Brazil at 2:52 p.m. on Sunday there, flew for 4 minutes and 33 seconds with its engine burning for 106 seconds after the liftoff, and eventually landed in the safety zone in Brazilian

Innospace, a South Korean startup specializing in developing hybrid space rockets, said it has launched the Hanbit-TLV -- an 8.4-ton single-stage thrust hybrid rocket standing at 16.3 meters tall -- from the Alcantara Space Center in Brazil at 2:52 p.m. on Sunday local time. “We will announce the results of the engine’s flight performance and whether the payload’s mission ends up in a success after a comprehensive analysis of the flight data,” said Innospace in a text to

LG Energy Solution is looking to keep ramping up its battery businesses in the US as the North American electric vehicle market is projected to see a compound annual growth rate of 33 percent through 2030. According to the South Korean battery maker, the company’s backlog orders reached 370 trillion won ($284 billion) as of September last year, an increase of over 100 trillion won from the end of 2021. Of the backlog orders, 70 percent were due for the North American market. LG Energy Solu

Moving toward autonomous driving, Volvo Trucks is developing the technology to offer the best truck-driving experience to draw in young drivers and female drivers, while investing into its driver environment. “If you later get the opportunity to drive the electric vehicle, it’s a fantastic driving experience. Smooth driving and great comfort in order to make the driver occupation more attractive, because we need to attract more younger, more females to drive trucks,” Johan Selv

Korea Aerospace Industries will spend 4.5 trillion won ($3.5 billion) in research and development to achieve a quantum jump in the global aerospace industry, according to its CEO on Friday. “In the aerospace industry, you cannot survive if you are not looking ahead 40 to 50 years from now. From the perspective of a CEO, (spending money on) research and development drags down (short-term) performance because it cuts down revenue. But if we don’t (invest in R&D) now, KAI will not h