Debunking myths on red ginseng, Cheong Kwan Jang reaches out to health-conscious ASEAN markets
IndustryMay 13, 2018
SINGAPORE -- Many people may not know that South Korea’s red ginseng entered the Southeast Asian market in the 1930s.Now amid growing awareness of healthful products and a rise in modern illnesses, Cheong Kwan Jang, the top-selling red ginseng brand by Korea Ginseng Corp., has been quietly making waves in other Asian markets. Its expanding presence, however, comes after years of efforts, according to the company, as it faced long-standing cultural perception surrounding red ginseng.“Definitely w