Buoyed by Parasite wins, Nongshim’s Chapaghetti wins global consumers
IndustryMar 18, 2020
Korean instant noodle maker Nongshim has become one of the greatest beneficiaries of big Oscar winner “Parasite,” thanks to the global “Chapaguri” popularity. Chapaguri -- translated as “ram-don” in the English subtitles -- is a hybrid instant noodle dish mixed with Chapaghetti black bean instant noodles and soup-based Neoguri ramen, both of which are manufactured by Nongshim. According to Nongshim, sales of Chapaghetti -- long a staple in Korean kitchen