Hoegaarden unveils new digital ad, campaign
IndustrySept 6, 2018
Belgium wheat beer brand Hoegaarden is launching a new digital advertisement and an exclusive lounge as part of a promotional campaign, its South Korean distributor Oriental Brewery said Thursday. Hoegaarden poster. (OB)According to OB, the digital ad titled “Make Room for Nature” was created by such artists as members of IAB Studio, florist Kim Young-shin, food stylist Lee Won-mi and photographer Park So-young.The advertisement features how each artist interprets nature. It was inspired by Hoe