[Herald Design Forum 2022] EVs offers opportunity for car design innovation, says Ian Callum
IndustryAug 31, 2022
Ian Callum, a British car designer who led design team of Jaguar Land Rover until recently, believes that electric vehicles open up more flexibility for designers. “Many electric cars still have a conventional look currently. But they don’t need to. Again, it is down to the designers to create this difference. Being electric is not a hindrance but an opportunity, as long as the company’s management and directors allow this freedom,” said Callum in an email interview wit