The Netflix original drama series "Squid Game" was the spark which changed everything. While Jo Hyun-rae, president of the Korea Creative Content Agency, was confident about the power of Korean pop culture and recognized its potential when the KBS drama series "Winter Sonata" and its lead actor Bae Yong-joon achieved popularity in Asian markets outside of Korea in 2002, it was not too long ago that he began to feel Korea could play a more active role in the highly competitive