‘VCHA, Katseye and Dear Alice are not K-pop groups,’ industry experts say
K-popNov 28, 2024
The emergence of K-pop powerhouses’ “localized” groups such as VCHA, Katseye, and Dear Alice has sparked debates over whether they can be called K-pop acts. Despite their association with prominent K-pop agencies, industry experts largely agree that they fall outside the traditional definition of K-pop. Major players in the K-pop industry, including Hybe, JYP Entertainment and SM Entertainment, have identified localization as the next step in the genre’s evolution. This s