Samsung, LG switch strategies to take on smartphone rivals
TechnologyFeb 5, 2016
Caught between decreasing earnings and challenges posed by Chinese competitors, Korea’s tech giants Samsung Electronics and LG Electronics aim to create new growth momentum with their upcoming flagship smartphones, the Galaxy S7 and G5, respectively.As announced by both firms in January, they will be unveiling their marquee handsets, on Feb. 21, a day before the beginning of the Mobile World Congress trade show in Barcelona from Feb. 22 to 25. Shin Jong-kyun, the head of Samsung Electronics’ IT