[Korea Quiz] Konglish terms in K-beauty
Hashtag KoreaMay 22, 2024
Before K-beauty became an export industry targeting consumers globally, South Koreans had been using terms in Konglish -- in this sense, English loan words appropriated into Korean in ways that mean something different than their original meaning -- to describe certain products. For starters, toners -- the liquid applied to the skin after cleansing and before moisturizing -- are commonly called “skin” in Korea. This can lead to somewhat baffling expressions in Korean like, "Yo