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KCT starts cheaper mobile services

IndustryOct 31, 2011

Korea Cable Telecom, a mobile virtual network operator, said Monday that it has launched cheaper telecom services based on a deferred payment system starting Tuesday. Under the first deferred-payment MVNO system, consumers can use mobile services, including wireless data or multimedia messaging services, at prices 23-56 percent cheaper, the company said. There is no membership fee or contract period as well, it added. For the services, the company has reached a partnership with SK Telecom, a lea
Bill Gates unfussed by Jobs’ jab

World BusinessOct 31, 2011

WASHINGTON (AFP) ― Microsoft founder Bill Gates coolly parried some harsh criticism from late Apple co-founder Steve Jobs, in an interview with ABC television Sunday, saying their professional rivalry was positive.Gates, who maintained a long rivalry with the Apple innovator, was asked about an authorized biography of Jobs by Walter Isaacson which portrayed Gates as comparatively uninspired as a creative spirit.The Microsoft founder was told by ABC that Jobs “basically said that you were ‘unimag
Qantas Airways returns to the skies

World BusinessOct 31, 2011

CANBERRA, Australia (AP) — Qantas Airways planes returned to the skies Monday after an Australian court ruled on a bitter labor dispute that had prompted the world’s 10th-largest airline to ground its entire fleet.A flight from Sydney to Jakarta, Indonesia, took off shortly after Australia’s Civil Aviation Safety Authority gave the “Flying Kangaroo,” as the Australian flag carrier is known, the all-clear to resume flying.Qantas said in a statement it still expected some delays as it worked to cl
Advertising: The convergence of art and strategy

IndustryOct 31, 2011

If you want to understand advertising, you should first get a broader understanding of marketing, in the same way a look at the forest gives a better view of the trees in it.People are familiar with Samsung’s mobile phones largely due to the company’s advertising strategies. They are, at the same time, unknowingly being provided with information about prices, distribution channels, brand values and after-sales service.Advertising is one of the tools used for companies to process marketing effici
SKT spreads positive energy through ads

IndustryOct 31, 2011

Trust in potential and new hope. These two points are the main agenda in today’s society. As diversity has become more important than ever before, our society has already entered an era of “co-prosperity” and “co-existence,” in which every member seeks happiness. SK Telecom, beyond being just a mobile communication provider, was trying to deliver this positive message. Based on this intent, SK Telecom newly introduced this year’s commercial campaign under the theme “Meet the Possibility.” In thi
Doosan’s philosophy of ‘believing in people’

IndustryOct 31, 2011

First of all, I’d like to offer my deepest thanks to The Korea Herald for the honor of the advertising award. It has been three years since Doosan’s commercials ― “Human is the future” (People are the greatest asset for realizing our aspirations) ― started. Since the commercials maintained a unified theme for the campaign period, Doosan’s message was received as worth noting among many different corporate commercials.We started the campaign to communicate Doosan’s philosophy of “believing in peo
‘SK wants to share happiness with customers’

IndustryOct 31, 2011

I would first like to sincerely thank readers of The Korea Herald and company officials for giving us this award. For the past 10 years, SK has been constantly communicating happiness as its brand essence. Happiness that SK pursues is happiness we share with customers as the will to develop together. This brand spirit also applies to our global operations. As a leading Korean company in the energy, chemical and information and communications industries, SK has never stopped making efforts not ju
Dongbu Financial seeks individualized financing

IndustryOct 31, 2011

Dongbu Financial Network is a total brand that holds six affiliates ― Dongbu Insurance, Dongbu Life Insurance, Dongbu Securities, Dongbu Asset Management, Dongbu Capital and Dongbu Savings Bank.Dongbu Financial Network has been committed to constructing an overall image by making advertisements since 2003. We are in the stage of expanding the image we have gained from past efforts and combining it with Dongbu Group’s concept. We have been delivering the message of “Individualized Financial Plann
LG 3-D TV provides eye-comfortable watch

IndustryOct 31, 2011

First of all, it is an honor that the print advertisement of LG INFINIA Cinema 3-D TV has been awarded the silver prize by The Korea Herald. We would like to express our gratitude to our consumers of LG’s 3-D TVs through this opportunity.The newspaper advertisement of the LG INFINIA Cinema 3-D TV and 3-D glasses is part of a series of advertisements designed to focus on the advantages of the Cinema 3-D glasses that are not equipped with electric circuits or batteries among the other benefits. It
IBK’s ad envisions a bank for all people

Oct 31, 2011

The Industrial Bank of Korea deeply appreciates that its corporate PR ad, which focuses on jobs, has been honored by the 12th Korea Herald Advertising Awards, organized by the country’s biggest English-language daily newspaper. IBK is making efforts to help implement government-led policies such as a support for small and midsize companies while trying to provide comprehensive financial services to customers around the country.As a result, about 10 million customers visited IBK, elevating the ba
Korea Investment as Asian leader

Oct 31, 2011

Korea Investment & Securities has been building client loyalty and trust by offering services that prioritize customer satisfaction. We are on our way to becoming the best financial services company in Asia with international branches in New York, London, Hong Kong, Japan, Singapore and Vietnam, on top of more than 110 branches here.Our advertisement was design to introduce our corporate value and quality services to foreign investors. We included the long history of winning service awards from
Woori Financial to share growth with customers

Oct 31, 2011

Woori Financial Group has been posting consistent growth as the leading financial services company of Korea. Our advertisement had to portray our prestigious, leading position in the industry which a traditional Korean ink painting looked most suitable for. When we were brainstorming for the Korean ink painting advertisement at the beginning of this year, we aimed to symbolize the New Year wishes for prosperity our customers are all hoping for. The sunrise on Namsan and the headquarters of Woori
SK Broadband stresses values

IndustryOct 31, 2011

First, I want to offer thanks to The Korea Herald for awarding us and congratulations to the other recipients as well. As a new leader in the telecommunications area that focuses on increasing customer satisfaction, SK Broadband is making efforts to produce unlimited values for the happiness of our customers in the convergence era. In addition, SK Broadband has been leading the technological trends by commercializing the high-speed Internet ADSL for the first time in 1999 and successfully adopti
LS Cable & System improves daily lives

IndustryOct 31, 2011

First, I would like to give special thanks to the judges for offering LS Cable & System a grand prize for The Korea Herald Advertising Award.LS Cable & System is a leading provider of electricity supply equipment and infrastructure for communication, which are crucial foundations to modern industries. As one of the top 3 global cable companies, we hold the world’s best technology in the industry through the development of submarine cables and high temperature superconducting cables. Both product
KB Financial Group embraces change in ad

Oct 31, 2011

It is a great honor for KB Financial Group to be honored by the 12th Korea Herald Advertising Awards, organized by the country’s biggest English-language daily newspaper. The ad that has been recognized at the annual awards captures the honors KB Financial Group has secured and the group’s corporate symbol in a manner that stresses its resolve to remain at the top in the financial industry in Korea. At the same time, the ad showcases the group’s push for transparent and sound management to bette