[Market Eye] SoftBank-backed Naver, Coupang sparkle in Japan
IndustryFeb 13, 2022
Japan has long remained an untapped market for Korean firms, where even the likes of Samsung Electronics and Hyundai Motor have almost no presence. Currently, Samsung, the world’s largest smartphone maker, has a tiny 5 percent market share there. Not to mention the soured relationship between Seoul and Tokyo over wartime history and trade disputes in recent years. Japanese consumers have remained loyal to local brands such as Sony and Toyota that compete head-on with their Korean rivals