[Book Review] 'The Korean Wave in a Post-Pandemic World' delves into Hallyu's past, present and future
BooksOct 3, 2023
“The Korean Wave in a Post-Pandemic World” By Shin Geon-cheol, Mark Whitaker Springer Since the late 1990s, South Korean pop culture has gained popularity overseas, with music, TV dramas and films becoming major exports to other Asian countries. The spread of Korean culture has continued, expanding beyond Asia. The term Hallyu, or Korean Wave, was first introduced in China in 1999 to describe the influx of Korean cultural products to the country. The Korean Wave is now defined by t