‘Design is not an add on, but key component in business’
Arts&DesignSept 17, 2012
Brand designer Bruce Duckworth talks about roles of design in business and in peoples’ livesWhere there is an abundant choice of products, what differentiates one from the others is design. More companies are recognizing the importance of design and making it a key business strategy. “Successful business in the future will see design as a key component at the heart of business success, not as an add on,” said Bruce Duckworth, creative director of the world’s leading advertising agency Turner Duc