CEOs say hallyu helps business, but few want to invest
CultureMay 11, 2012
An overwhelming majority of Korean CEOs said Korean popular culture has had a positive effect on their overseas business, a survey showed. But far fewer businessmen said they were willing to invest in promoting it further. The survey of 100 corporate CEOs conducted by the Ministry of Culture, Sports and Tourism and the Korea Foundation for International Culture Exchange showed 95 percent of the respondents saying that the Korean Wave, or “hallyu,” contributed to promoting business abroad. In con