Big Hit, Universal Music Group to launch new K-pop boy band in US
EntertainmentFeb 18, 2021
Big Hit Entertainment and Universal Music Group announced Thursday plans for a Los Angeles-based joint venture between UMG’s Geffen Records and Bit Hit Ent for the launch of a new global K-pop band in the US. The members of the new boy group will be chosen through a global audition that will air in the US in 2022. Big Hit Entertainment created K-pop group BTS while UMG is one of the biggest music companies in the world, with top artists such as Lady Gaga, Taylor Swift and Maroon 5. In th