K-culture propels medical tourism in Korea, survey shows
Social affairsMay 29, 2023
Nearly half of international patients who sought medical treatment in South Korea last year were influenced by the appeal of Korean culture, a survey from the Korea Health Industry Development Institute revealed Sunday. Of 1,200 foreign patients surveyed, 49.7 percent affirmed the influence of Korean culture on their decision to come to Korea for medical travel. Respondents from Southeast Asia, Japan, China and Russia constituted the bulk of the surveyed patients. The statistic represents an inc