What are they wearing? Korean fashion brands attract youth locally, globally
Hashtag KoreaJul 23, 2024
Following the global popularity of K-pop, K-dramas and K-food, get ready for another "K": K-fashion. Alongside established Korean fashion houses like Songzio, Wooyoungmi, Juun.J and System, a new generation of local fashion labels is making waves globally, establishing Korea as a fashion hot spot, particularly for today’s style-savvy millennials and Generation Z. Recognizing Korea’s dynamic and emerging fashion profile, a 2023 US News & World Report survey ranked the