[ADVERTISING AWARDS] Coway aspires to go beyond water, into 'life care'
IndustryOct 27, 2016
By Yong-Joo ParkMarketing general manager at CowayCoway wants to go beyond being a water care company to become a “life care” company. As such a company, Coway helps foster a clean environment by nurturing healthy habits through customized care of the air, the body and sleep to improve the quality of customers’ lives and maximize their happiness. That is why Coway has established a company vision: Coway equals a life care company.Park Yong-jooTo share our new vision with customers, Coway has bee