Understanding human desire crucial to mass market appeal: Samsung design school chief
IndustryJun 30, 2022
As consumers tend to buy products based on their experience, a product designer should understand the basic needs of a human to come up with a creative design that catapults a product’s mass market appeal, head of a design school under South Korea‘s largest conglomerate told a conference Wednesday. Lee Don-tae, president of Samsung Art and Design Institute, speaking at The Korea Herald’s Global Business Forum in Seoul, said the key to achieve design originality for commercial