[Herald Interview] Coway on course to solidify lead in Malaysian market
IndustryMay 16, 2017
KUALA LUMPUR, Malaysia -- When Korean water purifier company Coway first entered the Malaysian market in 2006, household water purifiers were something of a status symbol. Before Coway, the existing water purifier companies in Malaysia were selling the machines outright, rather than offering them at low-cost monthly leases.“The fact that we brought our Korean rental scheme here was important,” Choi Ki-ryong, the managing director of Coway in Malaysia, told The Korea Herald during an interview at