Impact of China’s crackdown on K-pop fandom limited as agencies diversify markets, business models
K-popSept 8, 2021
On Saturday, photos of a Jeju Air airplane featuring BTS’ Jimin on its exterior circulated on Weibo as part of a BTS fan club’s campaign to celebrate the K-pop star’s 26th birthday. K-pop fan clubs often celebrate the birthdays of their stars by buying advertisements in newspapers, on public transport or on subway billboards. But the photos sparked serious backlash in China, and Weibo banned the fan club-run social media account with over 1.1 million followers from posting f