Don’t date, network: Tinder tries to woo Korean users indifferent to online dating
TechnologyJan 22, 2019
Finding one’s love interest via a dating app is still largely taboo in South Korea, and faced with such cultural challenges, the world’s most popular dating app is trying a different marketing approach by highlighting its social networking role for millennials. In a press conference held in Seoul, Tinder CEO Elie Seidman branded the company as a “social discovery app,” saying it would offer users more opportunities to expand their networks. Tinder has been promoting a localized campaign for Ko