LG H&H and Amorepacific: How Korea‘s two largest beauty giants swapped places during pandemic
RetailFeb 11, 2021
For several decades, South Korea’s cosmetics industry has been dominated by two major players -- Amorepacific and LG Household & Health Care, together accounting for over 60 percent of the market as of end-2019. As the LG affiliate possessed a more diverse portfolio, also covering daily necessities such as toothpaste and detergent, beauty-dedicated powerhouse Amorepacific had an upper hand over its rival in the cosmetics sector. But this is no longer the case, as runner-up LG has at