BAT Korea to reach wider audience with modified risk tobacco products through digital marketing
RetailFeb 16, 2021
BAT Korea reaffirmed its plan to reach a wider audience with potentially-reduced risk products on Tuesday as it cited the success of recent digital marketing efforts to promote e-cigarettes. “Sales promotions for Glo Pro last month took place both online and in-store and it was especially well received online and we managed to sell out the stock we prepared quicker than expected,” said Yu Jung-min, head of offline activation at BAT Korea during an online press event. “Diversi