Home-grown brand Golden Blue rapidly eats into whisky market share
IndustryJun 7, 2016
To many South Koreans, a Scotch whisky aged over 17 years has been a symbol of luxury and the ultimate drink for successful businessmen. But that became a thing of the past amid the prolonged economic slowdown and changing drinking trend. Golden Blue, a home-grown whisky released in 2009 by a fledgling Korean distiller based in Busan, has been increasingly widening its base among whisky lovers who prefer a mild taste and affordable price tag.Unlike a typical whisky with a Scotch label and 40 per