[Cass R. Sunstein] The behavioral economist at the movies
ViewpointsDec 22, 2013
The Oscars won’t be awarded until March, but those who hand out the annual Behavioral Economics Oscars (known as the Becons) are famously impatient, and it is time to announce this year’s winners.― Best Actress: In recent years, behavioral economists have become interested in emotions and affect. It is now widely known that human beings use an “affect heuristic” in thinking about activities and risks. Instead of carefully assessing the statistics about (say) nuclear power or genetic modification