[Election 101] Branding for office: How candidates are marketed for elections
Politics NewsFeb 23, 2022
And now for the 20th presidential election, candidates are continuing to rely on the power of marketing and political branding, having many of their TV advertisements cover their weakness and put their strengths up front. The campaign team for presidential candidate Lee Jae-myung of the ruling Democratic Party of Korea produced its first TV advertisement focusing on the history of Lee as a labor...