TAG Heuer holds exhibition in Busan

Swiss timepiece maker TAG Heuer is holding its “La Maison” tour exhibition at Centum Plaza inside the Shinsegae Centum City Department Store in Busan until July 24.

The event highlights the 150-year history of the brand and unforgettable moments with the watches. Busan will be the exhibition’s fourth destination, following Kuala Lumpur, Shanghai and Beijing.

The featured models include Mikrograph, a patented chronographer that can measure one-100th of a second, and Mikrogirder, which is the only chronographer in the world that can measure one-2,000th of a second. Sixty models personally owned by the founding Heuer family will also be displayed, and masters from the Swiss headquarters will demonstrate the assembly of the watches in front of customers.

(baejisook@heraldcorp.com)