[Photo News] Shinsegae Dept. Store launches jewelry brand

Shinsegae Department Store said Wednesday it has created a new jewelry brand called Addir that focuses on diamonds. Its products will be designed, sourced, manufactured and sold through Shinsegae Department Store. Addir opens at the department store’s Daegu branch Thursday and its Gangnam branch Friday. Addir at Shinsegae Daegu is shown in the picture. (Shinsegae Department Store)