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The Korea Tourism Organization Los Angeles office installed a billboard advertisement promoting Korean tourism on the exterior of the Hollywood & Highland Center, a popular shopping mall and entertainment complex in Hollywood Boulevard and Highland Avenue, on Wednesday. (Yonhap News) |
The Korea Tourism Organization unveiled a Korea tourism campaign on the world famous Hollywood Boulevard and Highland Avenue in the U.S.
The KTO installed a billboard advertisement on the exterior of Hollywood & Highland Center, a popular shopping mall and entertainment complex, on Wednesday that will be up for four months until Feb. 19.
The KTO expects the billboard advertisement to raise the profile of Korea as a travel destination and to fully utilize the exposure to the mass international audience coming to Hollywood during the Academy Awards and Christmas holiday.
“Korea is getting more attention from Americans. And I hope the promotional effort will attract more travelers to Korea,” said Kang Ok-hee, executive director of the KTO’s Los Angeles office.
The KTO will also use the rooftop of the Korean Consulate General in Los Angeles to promote Korean tourism and release 240 advertisements on CBS radio.
By Lee Woo-young (
wylee@heraldcorp.com)
