싸이 ‘행오버’ 해외 반응 왜 이러나

By 옥현주

Published : Jun 9, 2014 - 18:27 Updated : Jun 9, 2014 - 18:31

싸이가 9일 오전 스눕독과 함께 공개한 신곡 ‘행오버’가 국내 뿐 아니라 해외서도 극과극 반응을 얻고 있다.

싸이 ‘행오버’는 ‘숙취’라는 의미에 걸맞게 한국의 음주문화를 코믹하게 그려내 눈길을 끈다.

‘행오버’ 뮤비 속 싸이는 스눕독, 지드래곤, 씨엘 등 초호화 까메오와 함께 소주잔 돌려 마시기, 폭탄주 제조, 러브샷 등 다양한 음주문화를 선보였다.

유튜브를 통해 공개한 싸이의 ‘행오버’는 9일 오후 2시30분 현재 100만뷰를 넘어선 가운데 해외 팬들을 댓글을 통해 ‘행오버’에 대한 실시간 반응을 내놓고 있다.

일부 해외 팬들은 “정말 재미있다” “뮤직비디오는 좀 그렇지만 노래 자체는 아주 매력적이다” “이 정도면 매우 훌륭하다” "이상하게도 중독성 있다"고 긍정적인 반응을 보였다.

적지 않은 해외팬들은 “GD와 CL이 나온 부분이 제일 좋았다”며 빅뱅 지드래곤과 2NE1 씨엘의 카메오 출연을 반기기도 했다.

반면 부정적인 댓글도 만만찮았다.

“뮤직비디오가 이해하기 힘들다” “스눕독이 낀 게 별로다. 싸이 혼자 있을 때 더 재미있다” “이 뮤직비디오에 어떻게 반응해야할 지 모르겠다” “6시간 만에 100만뷰 돌파? 말도 안돼” 등의 반응으로 ‘행오버’에 대한 실망감을 드러내기도 했다.

또 "이게 스눕독 노래냐, 싸이 노래냐. 싸이가 피쳐링 한 것 같다" "이 노래에 싸이가 등장하긴 해?" 등 싸이보단 스눕독의 스타일이 더 반영된 노래 같다는 반응이 많았다.

한편 ‘행오버’ 뮤직비디오 말미에는 ‘NEW SINGLE ’DADDY‘ COMING THIS SUMMER’라는 문구로 신곡 발표를 예고해 팬들의 기대감을 높였다.

(khnews@heraldcorp.com)

<관련 영문 기사>

Mixed responses to Psy’s new song ‘Hangover’

Netizens have expressed mixed reactions to South Korean rapper Psy’s latest song, “Hangover,” which debuted on YouTube Monday morning, following his appearance on the U.S. talk show “Jimmy Kimmel Live: Game Night.”

Some fans welcomed the viral sensation’s grand comeback, while others expressed their disappointment and concern over the song.

“PSY ft. Snoop Dogg? More like Snoop Dogg ft. PSY,“ said a YouTube user identified as cindy veloso.

Another netizen, identified as Ashley Davidson, wrote, “Is Psy even singing in this?”

Korean fans found the song disappointing for different reasons. Some voiced discontent over what they view as a wrong depiction of Korean culture.

“I understand that Psy wants to show Korea’s drinking culture in a funny way, but he is now a world star. Many watch his music video. I am just worried our culture might be wrongly represented by Psy’s lowbrow song,” an unidentified netizen said.

“Psy seems to feel pressured to introduce Korean culture. Soju, Karaoke, getting drunk, hangover. But his mega-hit ‘Gangnam Style’ wasn’t a big hit because it was about Korea,” said the Twitter user @twittingsunny.

For this reason, another Twitter user acknowledged that Psy’s music video would draw more praise abroad than at home.

“Drinking culture is nothing new, it is rather boring. But ‘Hangover’ is geared for the overseas market. It could be fresh for foreigners if they seek value in fun itself,” a music critic told the Korean media outlet Dispatch.

The five-minute music video portrays Korea’s unique drinking culture, with Psy and Snoop Dogg struggling to recover from a hangover after an alcohol-fueled night involving “bomb” cocktails, karaoke, billiards, bar fighting and vomiting.

The song does not feature unique dance moves like the horse-riding dance from “Gangnam Style” or hip-swinging dance for “Gentleman” that made a splash around the globe.

Fans, however, find it “oddly” addictive, especially with the swirling hip-hop beat and Snoop Dogg’s Auto-Tuned repetition of the word “Hangover.” They also found the music video funny, with its typical “Psy style.”

“Hangover” will be available as a digital download worldwide through iTunes at midnight EST on Monday.

It is only two weeks since his iconic song “Gangnam Style” became the first music video to clear the 2 billion views mark on YouTube. His follow-up, “Gentleman,” is expected to break 700 million views at any time.

Psy is to release his new single album “Daddy” this summer.

By Ock Hyun-ju (laeticia.ock@heraldcorp.com)