YG Entertainment looks to U.S. with ‘YG Land’

YG Entertainment, home to several k-pop musicians including Psy and Big Bang, announced Friday that it would establish a base in the United States for its artists as part of efforts to strengthen its presence in North America. 

The entertainment powerhouse plans to partner up with the U.S. real estate developer M+D Properties to open “YG Land” in the multi-entertainment space “The Source.” The building complex, currently under construction, is set to open in Orange County, California, in 2015. 

“YG Land” will be equipped with the infrastructure for developing content including a recording studio and training room, which will serve as a base for YG artists to advance into the U.S. market by localizing their activities.  

“YG Entertainment will closely work in partnership with M+D Properties to push for a variety of co-projects covering tourism package products, hotels, shopping and performances,” YG Entertainment said. 

By Ock Hyun-ju, Intern reporter (laeticia.ock@heraldcorp.com)