Leading South Korean cosmetics company Amorepacific said Wednesday that its Sulwhasoo brand’s Essential Lip-serum Stick recently saw a surge in popularity after Song Hye-kyo used the product on hit TV show "Boyfriend."
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Sulhwasoo's Essential Lip-serum Stick ad featuring Song Hye-kyo (Sulhwasoo) |
The product became an instant sensation online after Song, one of the main actors of the drama airing on tvN, appeared on screen with shade No. 4 Rose Red.
First launched in 2015, the collection now comes in 12 shades, with the latest shade -- No. 59 Autumn Red -- released in September.
Formulated with camellia oil and safflower complex, the serum stick aims to relieve dryness and coat the lips with a double layer of oil and water, while red blossom extract adds a natural tint to the lips, the company said.
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Sulhwasoo's Essential Lip Mask (Sulhwasoo) |
Sulwhasoo also in September released its Essential Lip Mask, which comes in two varieties: for moisture and recovery. The product container was made to resemble Korea’s traditional rouge case.
By Choi Ji-won (
jwchoikr@heraldcorp.com)
