Samsung C&T brands embark on Tmall Global

Samsung C&T’s fashion division said six of its brands have started sales at Tmall Global, the online retailer operated by Alibaba.com.

The brands on display are 8 Seconds, Bean Poll Accessories, Kuho, Beaker, Juun.J and Ravenova, which are widely popular among Chinese consumers, but do not have a direct retail outlet there.

Samsung will hold a brand day promotion at the Juhuansuan, another website managed by Alibaba, introducing more than 600 items there from Dec. 24-25.

By Bae Ji-sook(baejisook@heraldcorp.com)