[Photo News] H&M Balmain fever

H&M BALMAIN FEVER -- People queued up in front of H&M store in Myeong-dong, central Seoul, on Thursday morning, ready to enter the store to buy H&M + Balmain collection that started sales on the day. The collaborative and limited edition items of the Swedish SPA fashion brand and the French luxury house caused a frenzy among fashion enthusiasts who queued up on the street for up to six days by using tents, blankets and portable chairs. H&M encouraged the waiting customers to take regular meals and showers by watching over their spots in the line occasionally, and provided them with beverages. All items were sold out within an hour on Thursday morning. Yonhap