Principal Awards / Silver Prize
LG Chem
The LG Chem PR commercial that won the award is the result of explaining what chemistry means for individuals and society in a way that the general public can understand.
The chemical industry is an important industry that forms the foundations of society, but it is not a field that is easily accessible, thus there is a low degree of understanding of the industry. Many do not know that chemistry has a close relationship with a person’s everyday life.
The main focus while creating our advertisement was finding a link between chemistry and the public. We wanted to give a friendly image to LG Chemical and emphasize its status as the leading chemical company in the country.