Marketing seminar at Seoul Global Center

Seoul Global Center will host a seminar on marketing at COEX on May 13.

“The Art of Seduction ― Marketing the Subconscious” will explore the history and theory of appealing emotionally to potential clients and customers, and discuss ways to do so.

The seminar will feature a guest talk from William Davila, director of international development for Asia-Pacific, Middle East, and Africa and associate professor of marketing at Madrid’s IE Business School, which specializes in entrepreneurship, innovation, and strategy.

IE’s Korean academic partners include KAIST Business School, Seoul National University, and Sogang University Business School.

There will also be a question and answer session after the talk.

The event runs from 6 p.m. to 9p.m. and reservation is required. To reserve a place or find out more call (02) 6001-7242 or email joychei@sba.seoul.kr.

(paulkerry@heraldcorp.com)