Twice’s ‘What is Love?’ sets record for fastest 40m views

Twice has outdone itself again. The music video for its recently released song “What is Love?” became the fastest video by a K-pop girl group to top 40 million views on YouTube, a record previously held by another of its songs, “Likey.”

The video passed the mark around 3:14 a.m. Sunday, a little over five days and nine hours after it was released last week. “What is Love?” had also set the record for the fastest girl group video to reach 20 million and 30 million views. 

If the song reaches 100 million views, it will mark the eighth straight time a Twice song has reached that mark.

The song, written by JYP Entertainment’s head producer Park Jin-young, is the title song of Twice’s fifth EP of the same name.

In celebration of the EP’s release, Tiwce will hold concerts from May 18-20 at Jamsil Sports Complex in Songpa-gu, southern Seoul.


By Yoon Min-sik
(minsikyoon@heraldcorp.com)