OB out to boost sales of Stella Artois beer

The country’s largest brewer Oriental Brewery Co. strengthened marketing for global premium brand “Stella Artois.”

OB, which is the supplier for the European beer, will now distribute 330 milliliter and 500 milliliter cans to supermarkets and convenience stores.

Stella Artois has a 600-year history, and is currently the fourth best-selling premium beer worldwide. It has been assessed as having the world’s fourth strongest brand power, the supplier said.

Before the cans were introduced, bottles of Stella Artois were available in Korea at imported-beer retailers and restaurants. Now they can get cans at grocery stores and drink Stella Artois at home, the brewer added.

By Chung Joo-won (joowonc@heraldcorp.com)