AmorePacific this week announced it would launch a campaign to mark the 10th year anniversary of its program to support female bread-winners of underprivileged families.
The cosmetics company is receiving donations for the program, both on and off-line, until June 28, for its “Hope Store.” Online, the website http://makeupyourlife.amorepacific.com is open for all, while AmorePacific also will operate separate zones at their nationwide branches where people can drop by to show their support.
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AmorePacific employees participate in the company’s campaign to collect funds to support female bread-winners of underprivileged families. (AmorePacific) |
The Hope Store is a series of start-ups run by single women who support their families. The funds for each start-up are provided at low interest by AmorePacific based on the inheritance left behind by the company founder Suh Sung-hwan, with the Beautiful Foundation as the executor. The 200th store is set to open this year.
The company has selected 22 executives to help with the fund-raising by promoting the campaign throughout the country, to their neighbors, colleagues and others.
Also as a part of the promotion efforts, AmorePacific plans to make public its “Sharing Recipe,” a guidebook on how executives can better contribute to social contribution campaigns.
By Kim Ji-hyun (
jemmie@heraldcorp.com)